Privacy Policy
Last Updated: August 13, 2025
1. Introduction
Diamonds Fitness LLC, DBA Sculpt by Science (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you use our website, https://sculptbyscience.com (“Website”), and related services.
By using our Website, you agree to the terms of this Privacy Policy. Please read this alongside our Terms & Conditions and Cookies & Tracking Policy. If you do not agree, please discontinue use of our Website.
2. Definitions
For the purposes of this Policy:
Personal Data – Any information relating to an identified or identifiable individual.
Processing – Any operation performed on Personal Data, whether automated or not, such as collection, storage, use, disclosure, or deletion.
Cookies – Small files stored on your device that track, save, and store information about your interactions with the Website.
3. Information We Collect
Contact Information: Name, email address, phone number, and other contact details submitted via newsletter sign-ups, application forms, or call bookings.
Fitness-Related Information: Details you voluntarily provide, such as fitness goals, training history, height, weight, dietary preferences, and relevant background information.
Usage Data: Non-identifiable technical data including IP address, browser type and version, operating system, referring/exit pages, device type, language settings, and timestamps.
Tracking Data: Data collected via cookies, pixels, analytics tools, and heatmap/session recording technologies. This may include navigation paths, clicks, scrolling behavior, and time spent on pages.
Third-Party Advertising Data: Aggregated, anonymized data from advertising platforms indicating ad performance or audience characteristics.
4. How We Collect Information
Forms you submit on our Website.
Cookies, tracking pixels, and analytics tools embedded in our Website.
Email marketing platforms (if you opt in to receive communications).
Call booking and scheduling integrations.
5. How We Use Information
Provide services and respond to inquiries.
Send newsletters, educational materials, promotions, and offers (with your consent).
Run remarketing and targeted advertising campaigns.
Analyze site usage for performance and improvement.
Prevent fraud, enhance security, and comply with legal obligations.
You may opt out of marketing communications at any time via “unsubscribe” links or by contacting mikediamonds@sculptbyscience.com.
6. Third-Party Services We Use
We may share limited Personal Data with trusted service providers for analytics, marketing, hosting, and customer management. Examples include:
Google Analytics & Google Search Console (Privacy Policy)
Hyros (Privacy Policy)
Advertising platforms such as Meta/Facebook Ads and Google Ads
Heatmap/session recording tools for UX analysis
7. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your Personal Data based on:
Your consent.
The performance of a contract with you.
Compliance with legal obligations.
Legitimate interests that do not override your rights.
8. California Privacy Rights (CCPA/CPRA)
California residents have the right to:
Request disclosure of categories and specific pieces of Personal Data collected.
Request deletion of Personal Data.
Opt out of the sale or sharing of Personal Data.
Requests can be submitted to mikediamonds@sculptbyscience.com.
9. Data Retention
We retain Personal Data only as long as necessary for the purposes stated in this Policy or as required by law:
Application data: Retained for up to 24 months.
Newsletter subscriptions: Retained until you unsubscribe.
Analytics and tracking data: Retained for up to 26 months, depending on the tool.
Payment records (if applicable): Retained for up to 7 years to comply with tax and accounting laws.
10. Data Breach Notification
If a data breach occurs that may affect your rights or freedoms, we will notify you via email or Website notice as required by law.
11. International Transfers
Your data may be processed outside your country, including in the United States. Safeguards such as Standard Contractual Clauses (SCCs) will be applied when required.
12. Your Rights
You may have the right to:
Access, correct, or delete your Personal Data.
Restrict or object to certain processing.
Withdraw consent at any time.
To exercise these rights, email mikediamonds@sculptbyscience.com.
13. Security
We implement encryption, secure hosting, and restricted access to safeguard your data.
14. Children’s Privacy
We do not knowingly collect Personal Data from individuals under 13. If we become aware of such data, it will be deleted.
15. Changes to This Policy
We may update this Policy periodically and post the revised version here with the updated date.